Valentino, the Italian luxury goods brand, has recently announced that it will be acquired by French luxury goods giant Kering, the parent company of Gucci.
According to the source, Valentino’s current majority shareholder, Qatari sovereign fund Mayhoola, which is a very healthy company, continues to grow in 2018 and mayhoola is keen to further develop Valentino’s business is ambitious. And Before that Valentino to explore the Chinese market to choose traffic star Zhang Yixing as the first brand spokesman in China, at the same time, in the online channels as the main consumer market in the mainland market, Valentino also seized the luxury marketing hot spot, On July 23 last year, the seven-night series, performed by Chinese ambassador Zhang Yixing, was announced two days later on the weChat mini-program called “VALENTINO Seven-Night Limit Series”, and some of the products sold out on the first day.
But sources also said Mayola was open to selling Valentino. Marco Bizzarri, president and chief executive officer of The Group’s brand Gucci, held talks with Mayhoola last year about acquiring Valentino. Although the offer was rejected at the time, sources said the group had begun talks with Mayhoola a few weeks ago about the takeover. Neither Kaiyun Group nor Mayhoola have commented.
With Valentino and Gucci’s target markets and consumer groups in line, owning Valentino will mean that Kaiyun has another consumer-locked ace, easing industry concerns about the aesthetic fatigue of Gucci-style homogeneity. Both sides can play a huge synergy in production, marketing, etc
Valentino and Gucci’s fashion combined with the pursuit of fashion and beauty of fans is a great news, when the advantages of the two fashion brands combined, fans can buy two big brands for a penny. For those who love both brands, there is no need to worry about how to choose or buy both brands at the same time.